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苏铭天闪电请辞 WPP管理层大地震

2018/4/15 17:37:430195



WPP创办人苏铭天,遭公司内部人士指控挪用款项,英国当地时间14日,集团发佈消息指出,苏铭天请辞集团首席执行长一职,即日起生效。 

行销传播业界巨头,WPP集团创办人苏铭天,竟遭公司内部人士指控挪用款项,如今又传出闪电请辞的消息,即日起将由董事长Roberto Quarta暂代接任,直到新任执行长人选出炉;消息一出,震惊全球产业界,让许多人不胜唏嘘。 

请辞消息来得突然,苏铭天将会全力协助这段交接过渡期。 

此外,伟门集团首席执行长Mark Read,以及WPP企业发展总监暨欧洲区首席营运长Andrew Scott,将出任WPP集团联合运营长。

据WPP消息稿指出,日前对苏铭天的指控,因未蒐集到相关证据,也已经到一段落。 

苏铭天在声明稿中表示,服务于WPP集团33年,对这回离去的决定觉得伤感,一直以来他带着热情、活力与专注,带领全球团队提升业务增长,这次的决定,是基于集团整体商业利益的考量;而他也深信,未来的董事会、管理团队,将会继续带领WPP赢得每次成功。 暂时接任首席执行长的Roberto Quarta指出,苏铭天对WPP集团的贡献功不可没,不仅带领集团持续成长,也培育了许多优秀人才,这些成就确实是WPP成功的主因,无可抹灭。

这番「尽释前嫌」的话,看在外人眼裡,难免感到不解,对于指控一事似乎没发生过一样,WPP所发佈的消息稿裡,也只是轻描澹写的带过,没有特别详细说明。 

一位曾在WPP某市场担任管理要职的经营者,在Facebook上发表对此一事件的看法。他认为,苏铭天的退场看起来不太风光,主要归因于集团发展疲弱、高层歪风吹又生;据了解,他的年薪,曾一度突破1.02亿美元,是旗下员工平均年薪的1,444倍。 

WPP集团高层大地震,是否将真如外界推测,影响全球行销传播产业?WPP又会怎麽渡过这段转换期?将会是全球各界持续关注的焦点。

以下是苏铭天写给 WPP 员工的告别信:

To everyone at WPP

For the past 33 years, I have spent every single day thinking about the future of WPP.

Over those decades, our family has grown and prospered.

We welcomed J. Walter Thompson, Ogilvy, Young & Rubicam, Grey, 24/7 Real Media,

Taylor Nelson Sofres, among so many others.

We created GroupM, including Xaxis and Essence.

We put the focus on Asia-Pacific, Latin America, Africa and the Middle East and

Central Eastern Europe, the home of the next billion consumers. We embarked on the early development of digital capabilities; and the evolution of a firm-wide integrated client and country-centered approach.

Our holding company was recognized as the world's best and most effective through the Cannes Lions and Effie Awards year after year after year.

We pioneered Atticus Awards for original written thinking…. the WPP Fellowship

Awards to recognize promising talent…. the Partnership and Practice Awards for client endorsed integrated market and case studies.

Our Stream digital conferences have attracted the best in the digital business for more than a decade.

Our Annual Sustainability and Pro Bono Reports highlight the unique social, environmental and public policy work that we do day in, day out across the globe.

As I look ahead, I see that the current disruption we are experiencing is simply putting too much unnecessary pressure on the business, our over 200,000 people and their 500,000 or so dependents, and the clients we serve in 112 countries.

That is why I have decided that in your interest, in the interest of our clients, in the interest of all shareowners, both big and small, and in the interest of all our other stakeholders, it is best for me to step aside.

We have had a succession plan in place for some time. A new generation of management, led by Mark Read and Andrew Scott (who have each been at WPP for approximately 20 years), are well qualified and experienced in the Board's opinion, to deal with the geographic and technological opportunities and challenges our industry faces.

We have weathered difficult storms in the past. And our highly talented people have always won through, always.

Nobody, either direct competitors or newly-minted ones can beat the WPP team, as long as you work closely together, whether by client and/or country or digitally.

In the coming period, I will be available to the Board and any of you, should you want help with anything, anywhere. I shall miss all of you greatly. You have given me such excitement and energy and I wanted to thank you for everything you have done and will do for WPP and me.

As some of you know, my family has expanded recently, WPP will always be my baby too.

As a Founder, I can say that WPP is not just a matter of life or death, it was, is and will be more important than that. Good fortune and Godspeed to all of you…now

Back to the Future.

Thank you.

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