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电通安吉斯集团旗下Data2Decisions被评为亚太地区“表现优异者”

2019/1/16 11:28:000722



(2019年1月8日,上海) – 全球知名独立技术和市场调研公司Forrester近期发布了Forrester Wave 2018年第四季度评估报告,电通安吉斯集团旗下Data2Decisions(D2D)在“营销效果评估和优化方案”评估中获得了“表现优异者”的评价。亚太地区的营销效果评估体系尚处在发展阶段,此次由Forrester选出的“带来关键性改变”的代理商,尤其对于D2D的本地化整合方案给予了肯定和认可。

在Forrester发布的报告提到:“D2D具有极强的服务和本地化实施能力。客户使用了D2D的营销组合模型,并对他们的服务和建模能力感到满意”。其中一位客户对此评价道:“D2D的方法论非常清晰且很有说服力。”

D2D研究与数据分析主管仲翔晖(Simon Zhong)表示:“自从2018年8月D2D进驻上海,我们拓展了在全球范围内的业务,开始为宜家家居、康师傅、捷豹路虎和美素佳儿等客户服务。我们深入掌握客户各方面的需求,提供定制化的咨询服务,根据本地情况调整对营销效果的评估。借助D2D的全球营销工具和方法论,我们中国团队进行了一系列针对本地市场的建模研究,让我们能够更好地理解客户的需求,与客户密切合作,做出数据驱动型的决定,创造有价值的市场体验。”

电通安吉斯中国首席执行官崔仲诗(Susana Tsui)补充道:“Forrester的认可证实了我们帮助客户提高投资回报率的能力,并能够协助客户在品牌建设上做出不断创新的实力。我们在新客户上所取得的成功也进一步证明了D2D独树一帜的产品和服务是整个市场和行业真正迫切需要的。”

Data2decisions, part of Dentsu Aegis Network,

cited as a Strong Performer in ‘Marketing Measurement And Optimization Solutions In APAC’ report

by leading independent research firm


(8 January , 2019 - Shanghai, China) Having been invited by Forrester to participate in The Forrester Wave?: Marketing Measurement And Optimization Solutions In Asia Pacific, Q4 2018 evaluation, Data2Decisions (D2D) has been named as a ‘Strong Performer’. With a lower measurement maturity noted in APAC, Forrester identified that vendors with localised, integrated solutions and services are “key differentiators”.

According to the report, “D2D has strong services and localisation capabilities. Customer references mainly engage D2D for marketing mix modelling (MMM) and are satisfied with its services and model-building capabilities”, with one customer commenting that “D2D’s methodology was clear and convincing”.

D2D China’s Head of Research and Analytics, Simon Zhong, said: “Since launching our Shanghai D2D operations in August 2018, we have expanded our global offering of superior marketing effectiveness services with an enlarged client portfolio including iconic brands like Ikea, KSF, JLR and Friso. We recognise and cater to the increasing needs of clients across all sectors for specialist consultancy services catered to marketing effectiveness with local nuances. Equipped with D2D’s advanced global marketing tools and methodology, we conduct all modelling studies with a local China-based team, allowing us to understand and work closer together with our clients in making data-driven decisions that create valuable market experiences.”

Chief Executive Officer of Dentsu Aegis Network China, Susana Tsui, added: “We believe this recognition by Forrester is a testament to our proven ability to improve media ROI and innovate the way brands are built within the Dentsu Aegis Network. Our newly acquired clients have further validated that D2D’s unique product and service offering is exactly what the market and industry needs right now.”

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