im2.0互动营销上海: 趣多多 美味逗动你
2012/9/20 0:00:007094
[Describe Mission]
趣多多产品家族2012全线亮相,如何让不同口味偏好的消费者,喜欢上不同口味的产品,并爱屋及乌整体提升趣多多品牌好感,成为其心中首选?

The debut of Chips Ahoy!product family starts in 2012. How to make consumers who prefer different tastes love our products with different tastes. Moreover, make them love our whole brand and help our product become consumers’ top of mind.

[Describe Idea]
我们发起一起华丽的在线游戏,不只是美味和视觉,更是一次感官的全面体验:一支由可爱逗趣的趣多多曲奇人组成的队伍,肩负传递美味和趣味使命,开始一场笑闹惊险的冒险旅途。

Through fully 3D interactive online game, users can enjoy great visual quality. This game fully demonstrates the distinctive personalities of 4 cookies, the production process of cookies, and how cookie men do their best to deliver cookie products to consumers

用户可以在线任意选择好友,组建这只趣多多队伍,在游戏中利用键盘控制,避开各种伸向美味曲奇的黑手;赢得游戏后可以获得高额的曲奇奖励,用以兑换道具和抽取大奖!

Users can team up with friends to play this game. Use the keyboard to avoid obstacles and anyone who want to steal the cookie. Users could get lots cookies after winning games. They could exchange cookies for tools or joining the lucky draw to win the huge prize

如果把好消息转给SNS上的朋友,还能获得额外奖励,但朋友也可能偷取你的曲奇!这时玩家可用Pincode换到超级道具保护曲奇。
Users can share the campaign messages to SNS friends to win more rewards. However, their friends could also steal the cookies. In this way, users could use super tools that get by pincode to protect their cookies.


随着趣多多的网络用户暴增,趣多多手机APP也横空出世。手机APP可与网站无缝联动,同时借助陀螺仪的游戏操作,带来身心一起摇动,逗动更真实的乐趣!
With more and more participants on internet platform, APP also been lunched on the mobile platform. The data from the Mobile APP platform and website platform are connected together. We also create better user experience by considering the behavior of mobile users to bring them more real fun!

[Describe results]
网站上线一个月后,点击数超过3亿,游戏参与人数近860万,在中国掀起了一阵趣多多全民大冒险!
1 month after the launch of the Chips Ahoy! Campaign:  
The number of clicks is over 300 million.
The number of participants is over 8.6 million.

[Additional Point]
? 在中国首次实现web和手机APP终端联动创举,让用户时刻参与互动,不受空间限制。
? Creates a synchronized credit system among the website and mobile APP. It’s first time in China. In this way, users can interactive anytime and anywhere

? 制作精良流畅的动画大片,拉开华丽序幕,让用户一见钟情。
? Through fully 3D interactive animation game, users can enjoy great visual quality as same as the 3D animated film

? Pincode可以换到超级道具,拉动游戏用户地购买更多产品。
? Pincode can be exchanged for the tools to push users to buy more products

? 通过各媒介平台和SNS社区媒体整合传播,让活动持续升温。
? Integration of media resources and SNS platform makes more and more people join this campaign

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Credits

Creative
Executive Creative Director
Allen Lee
Associate Creative Director
Beck Yang
Benjamin Guan
Senior Copywriter
Zee Zhang
Art Director
Stan Xu
Senior Designer
Manly Zhang
Iris Xu
Designer
Fred Shao

Account
Group Account Director
Kevin Zhu
Account Director
Abner Wang
Senior Account Manager
Elaine Wang
Account Executive
Isabella Zhang
Cathy Wang

Production
Project Director
Itsuki Wang
Project Manger
Lin Qinglin
John He
Vivian Guo 
Technical
Song Rui
Gao Dayong
Li Jie

Video Editor
Bright Yu
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