【Cannes 2013 Design Lions: Grand Prix 】The Selfscan Report
2013/6/29 9:46:545463
BRIEF EXPLANATION

The main objective was to create a sustainability report, which is sustainable by itself. Therefore we not only wanted to create a report that requires as little paper as possible, but especially use the existing channels of distribution for our idea.
 
DESCRIBE THE BRIEF FROM THE CLIENT

We were briefed to develop a sustainability report for our client Auchan, one of the biggest hypermarket chains in Europe.
 
DESIGN PROCESS

We used the receipts given to the customers as the medium for our sustainability report. We put barcodes on these receipts that the customers could scan by using a scan-app. By doing so the content of the report immediately appeared on their smartphones.
 
RESULTS

Per report we saved over 99% paper. And within one week we reached more than 1,5 mio. people additionally compared to last year. 

The sustainability report was very well received and the feedback was unanimously positive.
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Credits

Title
THE SELFSCAN REPORT
Advertiser/Client 
AUCHAN
Product/Service
AUCHAN
Advertising Agency
SERVICEPLAN Munich, GERMANY

Creative Producer
Katy Pergelt
Production Company
Stefanie Krebs
Rafael Wawersig
Graphic Design
Dimitrios Arampatzioglou
Sebastian Sonnewend
Account Supervisor
Alessandro Langiu
Yvonne Hopf
Art Director
Friedrich Von Zitzewitz
Till Diestel
Creative Director
Giuliana Guizzi
Salvatore Giuliana
Creative Director
Matthaeus Frost
Katharina Keith
Executive Creative Director
Christoph Everke
Alexander Nagel
Chief Creative Officer
Alexander Schill
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