TBWA Hong Kong: Wyeth Gold "See the world at home"
2013/8/26 19:59:175484
Hong Kong parents understand that kids are growing up in a globalized world but find it difficult to raise a 'global' kid who would grow up to become better-adjusted adults! Wyeth made it their mission to help HK kids to learn about the world without breaking their parents' bank. SEE the world at home is the point where children could start learning about the world through its famous Landmarks, extending their playground at home to the whole world. Through latest Google Streetview images, children's surroundings were turned into places where they could vividly see the world for the FIRST time and learn to speak foreign languages.
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Credits

Client
Wyeth
Agency
TBWA Hong Kong
Creative Director
Ken Hui
Group Creative Director
Esther Wong
Art Director
Alan Wong
Assoc Creative Director
Mike Wu
Annie Loo
Senior Copywriter
Shawni Cheung
Assoc Art Director
Bowie Ho
Business Director
Florence Kong
Planner
Terence Ling
Jessica Lau
Digital Project Manager
Denny Wong
Planning Partner
Deric Wong 
OMG Account Tteam
Kan Ng
Senior Account Director
Joanna Wong
Senior Account Manager
Vallois Choi
Crystal Tang
Media Partner
OMD Hong Kong
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