Y&R Sao Paulo: Ironage另类贩售机Pulse Machine
2013/9/6 10:31:269128
A vending machine that rewards your effort. 
The more you struggle, the bigger the discounts you get.

Challenge

Recently released in a market of well-established brands, IRONAGE sports drink needed to make an impact and cause people to try the product.

Idea

We created a vending machine that reads the heart rate and transforms the physical effort
into discounts when a product is bought. The higher the heart rates, the lower the selling price. 
Thus, while knowing the product, the consumer worked as the very agent of the promo.

Results

In one Mouths:
More than 3600 people impacted;
First product resposition less than 2 hours after machine's installation;
More than R$ 8,500.00 of offered discounts.
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Credits

Client
Grupo Petrópolis
Agency
Y&R Sao Paulo
Director
Rui Branquinho
Executive Creative Director
Flavio Casarotti
Creative Director
Rui Branquinho
Rafael Merel
Marcelo Fedrizzi
Cristian Santoro
Art Director
Tiago Marcondes
Copywriter
Lucas Arruda
Art Director
Idev? Batista
Illustrator
Gabriel Bueno
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